Understanding Reports
Learn how to read, interpret, and act on your AI visibility reports.
Report Overview#
Every AI visibility check generates a report showing how AI assistants perceive and recommend your website.
Visibility Score
A 0-100 score representing your overall AI visibility. Higher is better.
AI Mentions
How each AI assistant (ChatGPT, Perplexity, etc.) describes your brand.
Competitor Analysis
How your visibility compares to competitors in AI responses.
Recommendations
Actionable steps to improve your AI visibility.
Visibility Score#
Your visibility score is calculated based on how often and how accurately AI assistants mention your brand.
| Score Range | Rating | What It Means |
|---|---|---|
| 80-100 | Excellent | AI frequently recommends your brand |
| 60-79 | Good | Solid visibility with room to grow |
| 40-59 | Average | Inconsistent AI mentions |
| 20-39 | Low | Rarely mentioned by AI |
| 0-19 | Poor | AI doesn't recognize your brand |
Your score is influenced by:
- Mention frequency — How often AI mentions you
- Accuracy — Is AI's description correct?
- Sentiment — Positive, neutral, or negative tone
- Recommendation rate — Does AI suggest your product?
AI Mentions Breakdown#
See exactly how each AI platform describes your brand:
ChatGPT#
The most widely used AI assistant. See how it responds when users ask about your product category or competitors.
Perplexity#
An AI search engine that cites sources. Check if your website appears as a citation in relevant queries.
Claude#
Popular for research and analysis. See if Claude recommends your product when users ask for solutions.
Gemini#
Google's AI, integrated into search. Track how it describes your brand in conversational responses.
Issues & Recommendations#
Reports highlight specific issues and how to fix them:
- Not mentioned — AI doesn't know your brand exists
- Outdated info — AI has old information about you
- Incorrect facts — AI describes you inaccurately
- Competitor preferred — AI recommends others instead
- Missing features — AI doesn't mention key capabilities
Each issue includes specific recommendations to improve your visibility.
Export Options#
Reports can be exported for sharing with your team:
- PDF — Professional format for stakeholders
- JSON — Raw data for integration with other tools
- CSV — Spreadsheet format for analysis
Tracking Progress#
Monitor how your visibility changes over time:
- View historical trends in your project dashboard
- Compare scores week-over-week and month-over-month
- See which improvements had the biggest impact
- Set goals and track progress toward them